Efficient Marketing Teams - Working Smarter in the Age of Intelligence
Facilitator
Sara Gonzalez CMO, Simple
Sara began her career with Arkadin Global Conferencing as it launched in Australasia, then joined Redback Conferencing during its start-up phase. Over the next seven years she successfully helped them grow to become the largest provider of digital events in Australia and an employer of choice. From the rise of MarTech to the importance of the Customer Experience, Sara has spent the past ten years turning what-ifs into reality and knowledge into practice. She also spent two years consulting to a range of organisations on using digital events to run successful lead-generation programs.
 
Panellists
 
 
Rachel Rohrlach
Marketing Capability Expert
A successful marketing professional with over 15 years experience delivering transformational solutions in complex environments with many stakeholders. Rachel is an expert when it comes to marketing capability in the Financial Services Sector. Rachel is a thought leader with a proven track record in marketing capabilities of digital, data, technology and insights. She understands the intricacies of creating an ecosystem for marketers, internal stakeholders and third party agencies to collaborate and deliver marketing programs.
 
Mitchell Mackey
Marketing Director, Ansell
Ansell Healthcare’s Mitchell Mackey has been recognized by CMO Australia magazine as one of the nation’s top 50 marketers in both 2015 and 2016. He is on a mission to evolve marketing into a genuine strategic function, owning the customer experience across the business and ensuring it becomes a consistent and sustainable marketplace differentiator. Prior to joining Ansell Limited, Mitchell enjoyed nine years with Mercedes-Benz in global, regional and national marketing roles.
 
Michael McKerlie
CPO, Simple
Michael has an international background in digital transformation which he gained across Australia, North America, Europe and Asia. Michael has worked as a CEO and Company Director, focusing on performance through effecting changes to strategy, CX, digital technologies, digital marketing, management, team development and sales. Twenty years in digital technology, strategy and customer experience have allowed Michael to become a valuable advisor, consultant and board member. Michael seeks to work with organisations whose senior management and/or boards require these capabilities and are on a mission to transform.
 
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